Project: Curricular (university brief)

Date: 2018

Brief outline: To choose an under-appreciated ‘thing’ and create an entire brand around the appreciation of that ‘thing’.

Idea: To focus on eyebrows and their importance to the structure, identity and expression of a human face. No matter the shape or form, Brow Proud aimed to encourage users to appreciate their eyebrows for their true worth.

Outcome(s): Branding (including manifesto) and promotional ‘subscription box’ outcome.