Project: Curricular (university brief)

Date: 2019

Brief outline: Student Starpack 2019 brief H— to conceptualise a Point of Sale (POS) display for Walkers’ new release of ‘family share bags’ and advertising the perfect ‘family night in’. This was designed to potentially be displayed in Tesco, UK.

Idea: To be inclusive and show diversity through an open-ended idea of ‘family’. The focal point is clearly the product as the colour scheme allows the Walkers branding and advertised products to stand out against a ‘juvenile’ illustration style that not only simplifies the overall ‘aesthetic’ of the display but makes it ‘fun’ and approachable for adults and their children in-store.

Outcome(s): Concept for a POS display designed for Walkers and Tesco including to-scale cardboard mock-up.